Gonna keep it 100: I absolutely judge an album by its cover. Does it have a sick wizard? A most-pleasing font and color combination? An impossible and-or nightmarish fantasia?
When I scroll through Bandcamp, on the hunt for hidden corners of punk, metal and outer sounds, the first sense is always sight. Maybe a killer band name will catch my eye, or a trusted record label, but amid a bloated glut of music, image is queen.