Underwriting

What is Underwriting?
Effective targeting is the key to any successful advertising or public relations campaign. Public radio listeners are a valuable target market for your business, as research shows the majority are college educated and have higher incomes.

You can reach Siouxland Public Media's well defined, highly desirable audience by investing in program underwriting, giving your business valuable public recognition.

Quality Programming Delivers!

83% of listeners take action in response to something they heard on public radio
87% discuss content they hear with friends, family, and colleagues
86% consider public media “personally important to them”
71% have a more positive opinion about companies that support public media

-- 2017 NPR Impact Study; State of Sponsorship Survey

Your underwriting messages on Siouxland Public Media reach an exclusive audience over a large, tri-state area and do so in a unique, dignified manner. Program underwriting associates your business with discriminating taste and quality to people who value these characteristics in their lives and in the products they purchase.

More importantly, public radio listeners have disposable incomes. Studies have shown public radio supporters also invest dollars in their communities and their lifestyles.

Consider a One-Day Sponsorship for a Pledge of $150
Celebrating a birthday, anniversary or other special occasion? Consider a Day Sponsorship on Siouxland Public Media. Simply pick a day (Monday-Friday only) and from 7 a.m. to 6 p.m. hear your special message on FM90.3-KOJI FM90.7 once each hour! Businesses are not eligible.

For more information on how your business or organization can become a supporter of Siouxland Public Media programming, contact us at 712-274-6457 or via e-mail at cdonovan@kwit.org.

Paid Promotional Announcements
For a pledge of $250, you may donate 20 announcements to the non-profit organization of your choice. Please contact us for further information.

Underwriting Announcements Specifications
KWIT FM90.3-KOJI FM90.7 is a non-commercial, non-profit public radio station. The current guidelines set by the Federal Communications Commission allows us to air underwriting announcements with the underwriter's name, location information, telephone number and website address. Credit wordings may not contain comparative or qualitative language and cannot contain calls-to-action.

Current Underwriters:
Please show your support to our underwriters for their efforts to fund quality programming on Siouxland Public Media by saying "Thank You" when you enter their place of business.

Albrecht Cycle Shop
Ben Fish Tire
Bruening Eye Specialists
Buy Fresh, Buy Local
Council Oak Coffee Supply
Daniels Osborn Law Firm
Expand
Greenberg's Jewelers
GuitarX
Heidman Law Firm
Hands Around the World
Ho-Chunk, Inc.
Hong Kong Market
Jackson Street Brewing
Jewish Federation of Sioux City
Joe Krage, Realtor
Jumpy Monkey Coffee
Kaleidoscope Marketing
Kalins Indoor Comfort
Knoepfler Chevrolet
LAMB Arts Regional Theatre
Legacy Financial, Gregory Giles
Long Lines Wireless
Lifestyle Design & Consign
Minnesota Renaissance Fair
Moore Corbett Law
Northwest Iowa Sierra Group
OVG 360
Omaha North Hills Pottery
Parkview Psychological Services
Prairie View Window Cleaning
Rooted Boutique
Saturday in the Park
S ecurity National Bank
Sioux City Art Center
Sioux City Chamber Music
Sioux City Environmental Advisory Board
Sioux City Symphony Orchestra
Siouxland Magazine
Siouxland Women's Healtcare PC
State Steel
Sterk Financial Services
Sun Crate Energy
The Warp Zone
Unity Point Regional Medical Center
Wayne State College
Western Iowa Resource Center