What is Underwriting?
Effective targeting is the key to any successful advertising or public relations campaign. Public radio listeners are a valuable target market for your business, as research shows the majority are college educated and have higher incomes.

You can reach KWIT-KOJI's well defined, highly desirable audience by investing in program underwriting, giving your business valuable public recognition.

Quality Programming Delivers!
Your underwriting messages on KWIT-KOJI reach an exclusive audience over a large, tri-state area and do so in a unique, dignified manner. Program underwriting associates your business with discriminating taste and quality to people who value these characteristics in their lives and in the products they purchase.

According to our market survey results, KWIT-KOJI reaches a well-educated, upscale adult market. The majority of listeners are 25 or older, with more than half having college degrees and incomes exceeding $60,000 annually.

More importantly, public radio listeners have disposable incomes. Studies have shown public radio supporters also invest dollars in their communities and their lifestyles.

Consider a One-Day Sponsorship
Celebrating a birthday, anniversary or other special occasion? Consider a Day Sponsorship on KWIT-KOJI. Simply pick a day (Monday-Friday only) and from 7 a.m. to 9 p.m. hear your special message on KWIT FM90.3-KOJI FM90.7 once each hour! Businesses are not eligible. (Day Sponsorships are $150 and must be arranged in advance with the station manager)

For more information on how your business or organization can become a supporter of KWIT-KOJI programming, contact us at 1 (712) 274-6406, in Iowa at 1 (800) 352-4649, ext. 6406, or via e-mail at gondekg@witcc.edu.

Paid Promotional Announcements
For a pledge of $250, you may donate 20 announcements to the non-profit organization of your choice.  Please contact us for further information.

Underwriting Announcements Specifications
KWIT FM90.3-KOJI FM90.7 is a non-commercial, non-profit public radio station. The current guidelines set by the Federal Communications Commission allows us to air underwriting announcements with the underwriter's name, location information, telephone number and website address. Credit wordings may not contain comparative or qualitative language and cannot contain calls-to-action, nor may they exceed 15 seconds in length.